Customers expect and even demand tailored engagement with brands. In recent years, personalization has been synonymous as one of the most important aspects of creating a good customer experience. Majority of the businesses have integrated tailored recommendations based on the individual consumer’s past activities, goods and services used, and their current behavior. It is this degree of relationship between the consumer and the brand that deepens the loyalty of the consumer and helps in building a lasting relationship.
One of the primary reasons personalization is so effective in enhancing customer satisfaction is because it makes customers feel valued. When brands demonstrate understanding of clients, trust is engendered, and thus repurchase is encouraged. For instance, personalized suggestions via the aid of previous searches or past purchases creates an impression that the brand pays respect to their interests and preferences. With this level of attention, customer satisfaction is heightened, especially since it makes shopping more relevant and enjoyable to them.
Furthermore, engagement can be greatly improved by customizing the communication. A unique email, ad, or offer directed towards a customer is much more appealing than one aimed at the masses. For instance, if a customer often buys a certain product category, it will be nice to offer them deals or news on comparable products. Such personalization surely boosts conversion and repeat sales, resulting into more satisfaction and loyalty from the customers.
23
Sep
17
Oct
17
Oct
29
Oct
ONLINE
